Shoals Area’s Trusted Fishing Tackle Authority in Florence, AL
Warehouse Tackle brings over 60 years of local experience, custom gear, and a true commitment to the Shoals fishing community. Visit our Florence shop for reliable equipment and advice you can count on.
ABOUT US
Rooted in Local Fishing, Driven by Expertise
Warehouse Tackle is more than just a fishing tackle shop. Owned and operated by Mark and Johnny Burch, our store is a cornerstone for anglers in Florence, Alabama and the greater Shoals Area. With a combined six decades in the fishing industry, we offer more than products—we provide trusted guidance, custom solutions, and a deep understanding of local waters like Pickwick Lake, Wilson Lake, and Wheeler Lake. We are proud to serve dedicated fishermen, tournament participants, families, and beginners, always focusing on honesty, reliability, and local knowledge. Our storefront on East College Street is where anglers come not just to shop, but to connect, learn, and get ready for success on the water.
60+
YEARS IN BUSINESS
Our Story
Decades of Commitment to Florence’s Angling Community
Warehouse Tackle’s legacy is shaped by Mark and Johnny Burch, whose combined 60-plus years in fishing tackle form the backbone of our business. From our location at 417 East College Street, we have built lasting relationships with generations of local anglers and visitors alike. Our focus has always been clear: offer only the gear we would use ourselves on Pickwick, Wilson, or Wheeler. The knowledge we’ve gained from years on these waters helps us stock lures, rods, reels, and electronics that truly work in the Shoals Area. Whether you are preparing for a major bass tournament or enjoying a weekend with family, you can trust our advice and our gear. We believe in serving the community, providing honest recommendations, and being a resource for all anglers, from seasoned pros to first-timers.
What Sets Us Apart
Local Knowledge, Custom Gear, and Community Focus
Warehouse Tackle stands apart from big-box retailers and online stores by focusing on what matters most to local anglers. Our inventory is chosen specifically for Florence and the Shoals area, with attention to species and the needs of the Tennessee River system. We offer custom rod building, specialized tackle, and in-store services like professional line spooling—services you will not find at mass-market chains. Our staff’s experience means you get real advice about what is biting at Pickwick this week, the right electronics for your boat, or the best value combos for fishing with your kids. We also serve as a hub for the tournament circuit, providing the gear and insight competitive anglers need to succeed. When you visit Warehouse Tackle, you get more than a purchase—you become part of the Shoals fishing community.
Visit Our Florence Store
Discover Inventory Beyond What You See Online
Warehouse Tackle’s website provides a helpful overview of our products and services, but it only represents a portion of what is available inside our Florence storefront. Many custom rods, specialized baits, local terminal tackle options, and hard-to-find fishing products are available exclusively in-store. Our inventory changes frequently to meet the needs of local anglers, traveling fishermen, and tournament competitors, which means there is often much more to explore than what appears online. Visiting the store gives you access to a broader selection and the opportunity to speak directly with knowledgeable staff.
Built Around Local Anglers
A Better Experience Than Shopping Alone
One of the biggest advantages of visiting Warehouse Tackle is the ability to receive personalized recommendations based on current fishing conditions. Our team regularly helps customers identify the best tackle, rods, reels, and accessories for local waters throughout the Shoals Area. Instead of guessing which products may work, anglers can benefit from advice shaped by decades of hands-on experience. Whether you are preparing for a tournament, introducing a family member to fishing, or simply looking for dependable equipment, our Florence storefront offers expertise and inventory that cannot be fully replicated online.
FAQS
Frequently Asked Questions About Warehouse Tackle
Who owns Warehouse Tackle?
Warehouse Tackle is owned and operated by Mark Burch and Johnny Burch. Their combined experience and dedication to serving local anglers have helped establish the store as a trusted destination in the Shoals Area.
How much experience does your team have?
Our leadership team brings more than 60 years of combined experience in the fishing tackle industry. That knowledge helps customers find the right products, learn local fishing strategies, and make confident purchasing decisions.
What makes Warehouse Tackle a trusted local resource?
Our reputation is built on expertise, customer service, and a deep understanding of local fishing conditions. We take pride in helping anglers find solutions that match their goals rather than simply selling products.
What types of anglers do you serve?
We welcome everyone from tournament competitors and experienced anglers to families, travelers, and those who are just getting started. Our team works with customers of all experience levels to help them enjoy more successful days on the water.
Why do customers visit the store instead of shopping elsewhere?
Customers choose Warehouse Tackle for our specialized inventory, custom rod services, local fishing knowledge, and personalized guidance. Many of our most unique products and recommendations can only be found at our Florence storefront.
